AI-Native Software Studio
We help businesses go AI-native.
Less manual ops. Faster decisions. A business that actually runs on AI, not spreadsheets and gut feel.
10 years in tech, data & systems · Ops-grounded · Built to run
What we build
AI Products
Ready-to-deploy tools built for specific ops problems. No configuration marathons. Pipely is live. More are in the build.
Digital Employees
AI that handles the work, not just assists with it. Scoped to a role, trained to your ops, and self-improving over time -- so it gets better the longer it runs.
Legacy to AI-Native
Already running a business? We help you identify where AI fits and build the pieces that make it real -- not theoretical.
Integrations & Automations
Your tools, connected. Your workflows, automated. We build the plumbing that makes your stack actually work together -- no manual handoffs, no data gaps.
"Sarah built us a custom CRM and outreach system from scratch and handed it over fully operational. Our first SMS campaign hit a 73% response rate. The build was clean, fast, and actually did what we needed it to do."
Edel
Growth Operator
Founder
I'm Sarah Murphy.
I started as a medical scientist, then spent a decade in health informatics managing millions of complex medical records and enterprise systems. Then I moved into high-ticket sales, building and running revenue operations from the ground up. Then AI.
I kept hitting the same wall: businesses ready to move, tools that couldn't keep up. Murchu is how I fix that -- products and systems built by someone who understands the data, the complexity, and the revenue.
Get started
Ready to build something that actually works?
Book a free 30-minute call and we'll map out exactly where AI fits in your business.